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Marketing and Branding RFP

Request for Proposal
February 1, 2021
Doug Hogan
Director of Marketing and Community Outreach


The Kentucky Primary Care Association was founded in 1976 as a not-for-profit 501(c)(3) corporation of community health centers, rural health clinics, primary care centers, and all other organizations and individuals concerned about access to health care services for the state’s under-served rural and urban populations.
KPCA is charged with promoting the mutual interests of our members, with a mission to promote access to comprehensive, community-oriented primary health care services for the underserved.
Association members are providers of primary care – first contact, broadly trained physicians, physician assistants, nurse practitioners, behavioral health providers, dental providers, pharmacists, and other professionals delivering whole-person health care.
We support the development of primary care services throughout the Commonwealth by working with federal, state, and local legislators, regulatory agencies, health policy organizations, foundations, and payers to build a stronger primary care system in Kentucky.
In its sole discretion, the KPCA reserves the right to:

  1. Withdraw this Request for Proposals (RFP) without notice,


  1. Accept or reject any or all submittals, and


  1.  Accept submittals that deviate from the RFP as the KPCA deems appropriate and in its best interest.

The KPCA reserves the right to negotiate with any, all or none of the applicants responding to the RFP. Following submission, the applicant agrees to deliver such further details, information, and assurances relating to the purpose of providing a brand marketing services as required by the KPCA.  All costs and expenses associated with the preparation of any report or statement in response to the RFP shall be covered by the applicant. The KPCA shall have no obligation or liability with respect to this RFP and/or this selection and award process, nor does the KPCA make any representation that an award will be made. Any recipient of this RFP who responds hereto fully acknowledges all the provisions of this disclaimer and agrees to be bound by the terms hereof. The KPCA reserves the right to use any information submitted in response to this document in any manner it deems appropriate in evaluating the services proposed.
The KPCA is seeking brand marketing consulting services to develop distinctive brand identity and marketing templates that will better inform current and perspective members about KPCA, its services and resources. These materials will also be used to promote and market the KPCA to associated stakeholders, including policymakers, community leaders, and the general population. 
The “look and feel” of brand identity elements will be created to better promote KPCA’s mission. This mix of digital and print branding components, marketing collateral, and other services will be used as part of KPCA’s integrated marketing communications plan which includes overarching brand awareness efforts.

  1. Develop uniform marketing templates for digital and print applications that can be used by all KPCA departments

  2.  Review, refresh and propose brand messaging and positioning to help “unify” the KPCA as an organization. 

  3.  Create a comprehensive visual system and catalog of graphic assets to be used by the organization.

  4.  Determine priorities for marketing and communications uses.


  1. Budget and any additional service fees

  2. Timeline

  3. Description of process and deliverables

  4. Examples of relevant place branding work

Proposals must be received no later than 5:00 pm on February 1, 2021.
All submissions must be supplied in pdf format.
Email final proposals to Doug Hogan, Marketing Director:

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